Sport- Making Sustainability Mainstream

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Somebody has recently made the link between the worlds strong relationship with sport (and watching it) and the mission to make sustainability mainstream.

The following link is for an article discussing the theory of bringing sustainability to sport. Outreaching to vast populations is best done by using space where these people are already looking…with 1 billion people tuning in for at least some of the FIFA world cup final, what better place to post ideologies.

Read on here:  http://www.greenbiz.com/article/can-sports-make-sustainability-mainstream

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