This is a very insightful video from the DragonRouge website which explores the demographics of the future.
It shows how brands will provide services so that families don’t have to OWN equipment for every need, they share it. There’s a cyclical dynamic; people growing for food chains. Public places become personal; clothes shops provide service to make and repair clothes too.
This is a very interesting way of looking at the future, and overcoming the issues of a growing population. There is much to be seen here for the development of brands through the collaboration of communities and localisation of business.