Swedish denim company Nudie Jeans tackle themes of sustainability and transparency. Effortless, functional, original timeless pieces to fit the everyday Nudie lifestyle. Their ranges are an example of FairTrade in India, sustainability, social responsibility, organic cotton and what it means to be transparent.
They have even been able to break down old jeans, reform the cotton and create a new pair! The video below shows the process.
“Tearing it apart to get it togheter. Old worn out jeans are cut into pieces and put together into a new fabric.”: