The 30 year T-shirt

“Experts say sustainable clothing is likely more than a passing trend.” How exciting!

Considering it is a long term commitment to truly be sustainable, it seems it may be sticking. Even the fashion industry- famously fickle- seems to be catching on.

Cridland are seeing a 30 year guarantee on their clothing as an investment. Repairs will be taken care of and people can keep their garments going, and create memories with them. I personally see this as great emotional design; we all have that 1 jumper or dress that we’ve been through a lot with and will never throw away, what if our whole wardrobes were made up of these timeless, well-loved pieces.

Read more here:

http://www.bbc.com/capital/story/20160505-the-30-year-t-shirt-where-fashion-meets-science

Tom_Cridland_grande

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