They’ve discovered what makes meat taste like meat…haem! And its found in the the roots of legumes. So its vegan!
Impossible foods have funding to continue to develop their vegan burger that may just be the best meat substitute yet. With an aim to reduce the meat industry and all its negative environmental and ethical issues, Impossible foods hope to produce something all meat eaters will be happy to invest in, not just those already committed to sustainability and animal rights.